What We Believe

  • Most people want to do a good job.
  • Excitement is contagious.
  • Treating people well can be profitable.
  • If you always do what you’ve always done, you’ll always get the same results.
  • If you discover ways to create more choices, you increase your possibility of success.
  • Those working closest to the customers know what they want.
  • Stories and metaphors can say a lot with a little.
  • People can be secure and happy even in the face of uncertainty and change with the right leadership and management.
  • No two people will see things exactly the same way—and successful companies capitalize on that diversity.